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全国2014年4月高等教育自学考试

旅游英语选读试题

课程代码：00837

 

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Ⅰ. Multiple choice: (1×15=15)

 

Directions: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that best completes the sentence and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.

 

1. Business people see tourism as an opportunity to make a profit by ______ the goods and services.

 

A. producing B. supplying

 

C. conveying D. seeking

 

2. New tourism is ______ of “large-scale packaging of nonstandardized leisure services at competitive prices to suit the demands of tourist.

 

A. a phenomenon B. a practice

 

C. an understanding D. an achievement

 

3. According to the WTO, a domestic excursionist is a visitor traveling in his country of residence who stays less than one ______ at the destination.

 

A. day B. week

 

C. month D. year

 

4. Business travel requires individual arrangements and thus involves ______.

 

A. more preparations B. detailed planning

 

C. advanced notification D. high cost

 

5. Owing to ______ of the retail travel business, two factors become paramount: good management and good service.

 

A. common awareness B. heavy workload

 

C. competitive nature D. increasing number

 

6. Travel by air has become safe, comfortable, rapid and above all ______.

 

A. easy B. relaxing

 

C. happy D. cheap

 

7. Recent promotions, by Amtrak have emphasized the ______ benefits of taking the train.

 

A. cost and price B. rest and relaxation

 

C. speed and time D. service and safety

 

8. Holiday Inn ______ innovations that were revolutionary for the times but which subsequently became standards for chain operations.

 

A. created B. designed

 

C. pioneered D. provided

 

9. Hotels vary not only in size but in ______, in type of clientele, and in scope of activities.

 

A. service B. location

 

C. price D. character

 

10. The social significance stems from the greater ______ of other cultures, institutions, ways of life and social structures.

 

A. appreciation B. understanding

 

C. interaction D. interest

 

11. Any ______ tourist movement increases air pollution from jet aircraft, car and pleasure-boat exhaust fumes.

 

A. mass B. quantity

 

C. large-scale D. long-distance

 

12. Researchers have found that spatial ______ of tourism are closely linked to the availability, accessibility and the nature of tourism resources.

 

A. variations B. numbers

 

C. vacations D. valumes

 

13. ______ are a foundamental component in the development of tourism.

 

A. Resources B. Managements

 

C. Strategies D. Blueprints

 

14. An incredible ______ of landscapes and cultures stretches across the vastness of China.

 

A. scale B. number

 

C. diversity D. classification

 

15. The first task of a tour brochure is to______.

 

A. provide information B. attract attention

 

C. offer destination D. sell tour products

 

Ⅱ. Reading comprehension: (2×10=20)

 

Directions: Read the following passages. Make your proper choices and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.

 

(1)

 

Prices determine how resources are to be used. They are also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a very complex network composed of the prices of all the products bought and sold in the economy as well as those of a myriad(极大数量)of services, including labor, professional transportation, and public-utility services. The interrelationships of all these prices make up the “system” of prices. The price of any particular product or service is linked to a broad, complicated system of prices in which everything seems to depend more or less upon everything else.

 

If one were to ask a group of randomly selected individuals to define “price”, many would reply that price is an amount of money paid by the buyer to the seller of a product or service or in other words, that price is the money value of a product or service as agreed upon in a market transaction. This definition is, of course, valid as far as it goes. For a complete understanding of a price in any particular transaction, however, much more than the amount of money involved must be known. Both the buyer and the seller should be familiar with not only the money amount but with the amount and quality of the product or service to be exchanged, the time and place at which the exchange will take place and payment to be made, the form of money to be used, the credit terms and discounts that are to be appried to the transaction, guarantees on the product or service, delivery terms, return privileges, and other factors. In other words, both buyer and seller should be fully aware of all the factors that comprise the total “package” being exchanged for the asked-for amount of money in order that they may evaluate a given price.

 

16. What is the best title for the passage?

 

A. The Inherent Weaknesses of the Price System.

 

B. The Complexities of the Price System.

 

C. Credit Terms in Transactions.

 

D. Resource Allocation and the Public Sector.

 

17. According to the passage the price system’ is related primarily to ______.

 

A. labor and education B. transportation and insurance

 

C. utilities and repairs D. products and services

 

18. According to the passage, which of the following is NOT a factor in the complete understanding of price?

 

A. Instructions that come with a product.

 

B. The quantity of a product.

 

C. The quality of a product.

 

D. Warranties that cover a product.

 

19. In the last sentence of the passage, the word “they” refer to ______.

 

A. return privileges B. all the factors

 

C. buyer and seller D. cash and credit

 

20. The paragraph following the passage most likely discusses ______.

 

A. unusual ways to advertise products

 

B. types of payment plans for service

 

C. theories about how products affect different levels of society

 

D. how certain elements of a price “package” influence its market value

 

(2)

 

Anyone who has travelled to Amsterdam would probably agree on one thing: Amsterdam’s story is a tale of two cities -- one during the day and a completely different one at night. When the sun is up, the largest city in the Netherlands sits quietly on the Amstel River. You can rent a bicycle, visit the Van Gogh or Anne Frank museum, or take a water taxi. But when the sun goes down, the partying begins. In the big clubs and in coffee shops, tour

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